The product is the combination of Thai local wisdom and contemporary craftsmanship. SSAP will swap the footages from travelers by giving limited edition jacket in return. – Limited Collection Jacket made from Thai Indigo Dyed fabric: These limited edition jackets are designed by Thai designer, Mel Sangsomsap, from the brand SSAP which was originally founded in New York City.

Therefore, the prize for one piece of Kan Yao could go up as much as 700USD. And because Kan Yao Durian is the most expensive durian in the world. – Kan Yao Durian: Mrs.Samai, the fruit farmer in Nonthaburi, swaps the footage from traveler by giving Kan Yao Durian in return. The owner of the selected footage or image will get the special prizes in return. For those travelers who are interested and would like to engage in this project can share their stories on their social media with hashtag #OpenToTheNewShades #AmazingThailand. Moreover, in order to celebrate and awaken the spirit within, Thailand also calls out footages from travelers who have ever visited Thailand to participate in ‘Thailand Footage Trading’ project which will be promoted through 3 short films. It features three different groups of travelers who encounter unexplored, new shades of Thailand, which makes them realize that traveling with an open-mind can change their views of themselves and of the world. To best reach its target audience, world travelers who seek enriching, new experience, BBDO Bangkok has created a 2-minute online short-film. It hopes to encourage travelers to open their minds to the new travel experience Thailand has to offer, just as Thailand is opening its arms to welcome them.

This campaign aims to introduce the new shades of Thailand, by inviting travelers from around the world to experience Thailand through a different lens, and shed light on Thailand’s celebration of diversity.

TAT and BBDO Bangkok hope that Amazing Thailand ‘Open to the New Shades’ – TAT’s international marketing communications campaign of 2018 – will be able to offer a variety of experience that travelers can freely customize to create their very own journeys in Thailand. Unexplored travel locations, local food and craftsmanship await, ready to offer never-before-seen experience to visitors. Even though the country is well recognized among travelers for its charms, there are lots of hidden, diversified and unique local cultural experience that are yet to be discovered.

Amazing thailand open to the new shades